Customer Spotlight: Unlocking Actionable Event Insights with Swoogo Reporting
Join us for a live session with two-time Swoogo power user and current Head of Marketing Operations at RethinkFirst, Michael Letendre. He’ll share how his team turns event reporting into real business growth—proving ROI, driving alignment, and building stronger internal buy-in. You’ll learn how to measure engagement before, during, and after events; connect tools like SFDC, HubSpot, and BI platforms; and apply a “crawl, walk, run” approach to deepen integrations and scale your impact.
Michael Letendre
As a strategic marketing & events leader, Michael Letendre turns data into stories—and stories into measurable impact. With a deep passion for analytics and an eye for creating unique experiences, he specializes in designing and executing high-stakes events and campaigns that do more than “look good”—they deliver real ROI. Michael believes every number has a narrative. From attendance rates and lead generation to post-event engagement and long-term customer lifetime value, he digs into data to uncover what’s working, what isn’t, and where to double down. He lives the ‘measure twice, act once’ mindset and knows having the data to not only guide your actions, but direct you to the largest untapped opportunities is a winning strategy for everyone.
Head of Marketing Operations
RethinkFirst
As a strategic marketing & events leader, Michael Letendre turns data into stories—and stories into measurable impact. With a deep passion for analytics and an eye for creating unique experiences, he specializes in designing and executing high-stakes events and campaigns that do more than “look good”—they deliver real ROI. Michael believes every number has a narrative. From attendance rates and lead generation to post-event engagement and long-term customer lifetime value, he digs into data to uncover what’s working, what isn’t, and where to double down. He lives the ‘measure twice, act once’ mindset and knows having the data to not only guide your actions, but direct you to the largest untapped opportunities is a winning strategy for everyone.