Customer Spotlight: FMX’s Playbook for Regional Field Marketing That Resonates
Field marketing success is about meeting your audience where they are. In this session, FMX Senior Field Marketing Manager Abigail shares how her team structures and executes regional programs—tailoring experiences state by state to maximize impact. You’ll see how FMX uses Swoogo to deliver personalized event options, from learning labs to onsite visits, and learn how this audience-first approach builds stronger connections and lasting engagement you can replicate in your own field programs.
Abigail Haberski
Abigail Haberski is the Senior Field Marketing Manager at FMX, where she leads the company’s field marketing events and logistics. She joined FMX in 2019 after graduating from The Ohio State University, and began leading field marketing efforts in 2022. Over the past four years, Abigail has grown the Field Marketing team to three members. This year, the team has overseen more than 225 events annually—totaling over $1.5 million—including trade shows, conferences, lunch & learns, and regional programs.
Senior Field Marketing Manager
FMX
Abigail Haberski is the Senior Field Marketing Manager at FMX, where she leads the company’s field marketing events and logistics. She joined FMX in 2019 after graduating from The Ohio State University, and began leading field marketing efforts in 2022. Over the past four years, Abigail has grown the Field Marketing team to three members. This year, the team has overseen more than 225 events annually—totaling over $1.5 million—including trade shows, conferences, lunch & learns, and regional programs.