Deep Dive: Simplify Group Registration with Swoogo
Group registrations can get complicated, especially when one person is signing up an entire company or team. In this session, Principal Product Manager Shawn Bruce walks through Swoogo’s group registration tools, from core setup to advanced scenarios where not every attendee detail is known upfront. You’ll learn how to design a seamless registration flow, collect missing information post-signup, and use reporting to keep every record complete. Walk away with practical strategies to simplify group registrations, reduce admin work, and deliver a smoother experience for organizers and attendees alike.
Shawn Bruce
Shawn Bruce is an event enthusiast with a knack for turning complex ideas into seamless experiences. Armed with a unique blend of experience managing and scaling event technology and processes for a world-class Entertainment company, a passion for storytelling, and an unwavering curiosity, he’s spent his entire career thinking about events that don’t just capture attention but create return for users and attendees alike. Whether he’s diving deep into analytics or crafting innovative strategies, Shawn knows how to connect the dots between marketing and events.
Principal Product Manager
Swoogo
Shawn Bruce is an event enthusiast with a knack for turning complex ideas into seamless experiences. Armed with a unique blend of experience managing and scaling event technology and processes for a world-class Entertainment company, a passion for storytelling, and an unwavering curiosity, he’s spent his entire career thinking about events that don’t just capture attention but create return for users and attendees alike. Whether he’s diving deep into analytics or crafting innovative strategies, Shawn knows how to connect the dots between marketing and events.