Consistency Without Compromise: Turning Process into Powerful Field Events
Behind every unforgettable event is a process most people overlook—templates, checklists, and tech stacks that make magic scalable. In field marketing, that structure is the secret weapon. Leaders from ServiceNow, Twilio, and B Line Events share how they turn their processes into repeatable impact. You’ll learn how to use structure to spark creativity, scale smarter, and keep the magic alive—plus take home a practical Field Marketing Consistency Checklist to put it all into action.
Tamora Spiller
Tamora Spiller, Senior Manager of Event Technology and Field Operations Lead at ServiceNow, creates technology that supports meaningful connection at scale. She thrives on collaboration, creative problem solving, and building platforms that make global events feel both seamless and human. Her leadership is defined by a balance of innovation, structure, and a commitment to enhancing the human side of large scale events.
Senior Manager of Event Technology and Field Operations Lead
ServiceNow
Tamora Spiller, Senior Manager of Event Technology and Field Operations Lead at ServiceNow, creates technology that supports meaningful connection at scale. She thrives on collaboration, creative problem solving, and building platforms that make global events feel both seamless and human. Her leadership is defined by a balance of innovation, structure, and a commitment to enhancing the human side of large scale events.
Alex St. John
Alex St. John is Principal Events Marketing Manager at Twilio, leading event tech and operations for Twilio SIGNAL and reimagining how technology powers memorable event experiences.
Principal Events Manager, Global Events
Twilio
Alex St. John is Principal Events Marketing Manager at Twilio, leading event tech and operations for Twilio SIGNAL and reimagining how technology powers memorable event experiences.
Tiffanie Jensen
Tiffanie Jensen leads Client Relations at B Line Events, who partner with in-house planning teams to bring complex, multi-day conferences and field programs to life without the chaos. With 10+ years in corporate events and a master’s in business, she believes engaging events happen when strong processes create room for creativity. Tiffanie helps teams streamline planning so they can stay focused on strategy, storytelling, and audience impact.
Manager, Client Relations
B Line Events
Tiffanie Jensen leads Client Relations at B Line Events, who partner with in-house planning teams to bring complex, multi-day conferences and field programs to life without the chaos. With 10+ years in corporate events and a master’s in business, she believes engaging events happen when strong processes create room for creativity. Tiffanie helps teams streamline planning so they can stay focused on strategy, storytelling, and audience impact.