Stop Crafting Webinars Like Presentations – When They Are Meant to Be ✨Productions!✨
Attention spans are shrinking. Content choices are infinite. And too many webinars still feel like a virtual meeting. The result? Low retention, diminished recall, opportunity wasted. A great webinar needs Showcraft: intentional Webinar design for human engagement.
In this session, Hilary Laney, Swoogo’s VP of Customer Success, leads a panel of TPN experts: Rachael Truscott, Chief Strategy Officer; Oren Mauldin, Senior Director of Customer Success, and James Monrean, Senior Director of Technology & Innovation; to reveal practical, DIY tactics for transforming ordinary webinars into show-quality productions that drive audience engagement and amplify brand impact.
Chief Strategy Officer (CSO) at The Production Network (TPN), Rachael Truscott has a proven track record of leading global brands through waves (tsunamis!) of digital disruption. She has advised Fortune 100 and 500 companies such as IBM, ServiceNow, and Rockwell Automation and breakthrough start-ups including Kyndryl, Medable, and IonQ. Rachael is known for her unorthodox perspectives on business culture, challenging conventional beliefs, and reframing how organizations think about the connection between culture and business success. A vocal advocate for lifelong learning, she embraces the intersection of technological innovation and the distinctly human traits of humility, emotional intelligence, and creativity. Sought after for her strategic clarity and human-centered approach, Rachael advises organizations on business, content, and program strategy with the conviction that being human in the Smart Machine Age is defined by our ability to learn, adapt, and empathize.
Oren Mauldin is an experience industry thought leader and digital content strategist recognized for redefining how audiences engage across virtual, hybrid, and live environments. With more than a decade of experience leading programs for global brands such as Microsoft, Amazon, ServiceNow, and Databricks, he brings a strategic, systems-level approach to content design and production. A respected voice in the evolving digital experience space, Oren builds scalable frameworks that unite storytelling, technology, and audience behavior. At TPN, he drives client success through a hyper-focus on the attendee experience and the delivery of measurable business impact.
James Monrean, Director of Technology & Innovation at The Production Network (TPN), leads TPN Tech, the division dedicated to advancing technical excellence in Content Capture, Media, and Distribution (CCMD). Known for pairing deep technical acumen with a refreshingly disarming approach, James has cemented his place as a trusted partner to both the internal TPN Tech team and his external clients, including the most senior-level executives leading the world's most prestigious brands. James guides his TPN Tech team through the most demanding, high-stress productions one can imagine; coaching them to stay composed, think clearly, and deliver flawlessly when the stakes are highest. A specialist in speaker enablement, he helps presenters overcome technical and soft-skill barriers to show up confident and show ready when it really counts. James and his team have redefined the standard for high-volume, high-quality content - raising both the speed and consistency of execution across every delivery.