The Art of the Possible: Redefining the Attendee Experience
Location: Ballroom at River City Venues
This panel explores how B2B and B2C strategies collide to create unforgettable experiences—from cinematic storytelling that starts long before arrival to immersive activations in unexpected places. Learn how today’s most creative producers are rewriting the playbook, and leave inspired to craft experiences that surprise, delight, and stay with attendees long after the lights go down.
Kellie Mayrides
One could argue that Kellie Mayrides has been orchestrating experiences since her 10th birthday party—an affair complete with a scavenger hunt, obstacle course, and bicycle decorating contest and parade around the neighborhood. As a grown up and Client Success Manager at Event Strategy Group, a leading B2B event marketing agency, she drives strategic initiatives across event and sponsorship management, marketing, and business development. Throughout her 20+ year career, Kellie has challenged convention through fresh event concepts and re-imaginings of traditional formats. A former MPI Philadelphia Board member and 2023 Chapter Leader of the Year, she holds a CMP designation, Marketing Certificate from the Wharton School of Executive Education, and Communications degree from Elon University. Kellie lives in Philadelphia with her husband, daughter and two dogs. She’ll gladly hang out with you as long as you don’t ask her to drive to the suburbs.
Client Success Manager
Event Strategy Group
One could argue that Kellie Mayrides has been orchestrating experiences since her 10th birthday party—an affair complete with a scavenger hunt, obstacle course, and bicycle decorating contest and parade around the neighborhood. As a grown up and Client Success Manager at Event Strategy Group, a leading B2B event marketing agency, she drives strategic initiatives across event and sponsorship management, marketing, and business development. Throughout her 20+ year career, Kellie has challenged convention through fresh event concepts and re-imaginings of traditional formats. A former MPI Philadelphia Board member and 2023 Chapter Leader of the Year, she holds a CMP designation, Marketing Certificate from the Wharton School of Executive Education, and Communications degree from Elon University. Kellie lives in Philadelphia with her husband, daughter and two dogs. She’ll gladly hang out with you as long as you don’t ask her to drive to the suburbs.
Mark Wynohradnyk
Mark Wynohradnyk is a brand and marketing leader with 13+ years of experience shaping some of today’s most recognizable consumer brands. He’s currently Senior Brand Manager at Robinhood, where he leads brand events, conferences and livestreaming, bringing bold ideas to life for traders. His past experience includes building brands like Amazon’s Amp Radio, Group Nine’s Fetch Pet Insurance, and Gravity Blankets, along with driving award-winning campaigns at VaynerMedia. Mark is passionate about blending creativity and strategy to create experiences that resonate and deliver impact.
Senior Brand Manager
Robinhood
Mark Wynohradnyk is a brand and marketing leader with 13+ years of experience shaping some of today’s most recognizable consumer brands. He’s currently Senior Brand Manager at Robinhood, where he leads brand events, conferences and livestreaming, bringing bold ideas to life for traders. His past experience includes building brands like Amazon’s Amp Radio, Group Nine’s Fetch Pet Insurance, and Gravity Blankets, along with driving award-winning campaigns at VaynerMedia. Mark is passionate about blending creativity and strategy to create experiences that resonate and deliver impact.
Jordan Lacey
Jordan Lacey is a Project Manager, Tech Events at Capital One based in New York City. Jordan holds her undergraduate in Event Management from Johnson and Wales University, her Executive MBA from Colorado State University, and her certified Meeting Professional Designation. Prior to Capital One, Jordan has event leadership experience at Schneider Electric, J.P. Morgan Chase, and Marriott International. Jordan is passionate about mentoring the next generation of event professionals. Additionally, Jordan is the founder of her own non profit, that makes birthday cards for foster children living in Group Homes in New Jersey: welightthecandle.org
Project Manager, Tech Events
Capital One
Jordan Lacey is a Project Manager, Tech Events at Capital One based in New York City. Jordan holds her undergraduate in Event Management from Johnson and Wales University, her Executive MBA from Colorado State University, and her certified Meeting Professional Designation. Prior to Capital One, Jordan has event leadership experience at Schneider Electric, J.P. Morgan Chase, and Marriott International. Jordan is passionate about mentoring the next generation of event professionals. Additionally, Jordan is the founder of her own non profit, that makes birthday cards for foster children living in Group Homes in New Jersey: welightthecandle.org