Personalization Unleashed

Join us for an engaging workshop that reveals how to harness data for a truly personalized event experience. Learn to enhance registration with conditional logic based on pre-existing data, auto-opt attendees into relevant experiences, and apply visibility conditions for tailored web and email interactions. Elevate your events with smart personalization that makes every participant feel special!

 

Shawn Bruce
Director, Sales Engineering

Shawn Bruce is an event enthusiast with a knack for turning complex ideas into seamless experiences. Armed with a unique blend of experience managing and scaling event technology and processes for a world-class Entertainment company, a passion for storytelling, and an unwavering curiosity, he’s spent his entire career thinking about events that don’t just capture attention but create return for users and attendees alike. Whether he’s diving deep into analytics or crafting innovative strategies, Shawn knows how to connect the dots between marketing and events.