Using Data to Facilitate Worthwhile Connections

Want to make meaningful connections at your next event? In this session, Katie McIntyre, Director of Strategy and Event Technology at Opus Agency, will show you how to use data from the registration process to create tailored attendee experiences. Discover how to segment your audience into cohorts and deliver personalized interactions that elevate the event experience for everyone.

 

Katie McIntyre
Director of Strategy and Event Technology

Katie McIntyre, Director of Strategy and Event Technology at Opus, is a creative problem solver and seasoned event professional with a focus on registration and related technologies. She brings over a decade of experience in enhancing event management and attendee participation and involvement.