Using Data to Facilitate Worthwhile Connections

Katie McIntyre, the Director of Strategy and Event Technology at Opus, discusses the significance of personalization in creating impactful events. Katie highlights the underutilization of event technology and the importance of intentional data collection to enhance engagement.

 

Katie McIntyre
Director of Strategy and Event Technology

Katie McIntyre, Director of Strategy and Event Technology at Opus, is a creative problem solver and seasoned event professional with a focus on registration and related technologies. She brings over a decade of experience in enhancing event management and attendee participation and involvement.