Why Attend?

For Everyone
  • Learn from leaders who host incredible events for the world’s biggest brands
  • Collaborate with industry pros at roundtable sessions and interactive presentations
  • Build your community with 1:1 networking sessions
  • Get an inside look at how events are built on Swoogo
  • Explore what makes Austin a weird and wonderful host for business events
For Swoogo Users
  • Meet and learn from other users breaking boundaries with Swoogo
  • Get hands on trainings from Swoogo’s support specialists
  • Secure an inside look at our 2025 product roadmap
  • Strengthen relationships at our Welcome and Dinner events
  • Take advantage of face-to-face time with Swoogo leaders

Rules for Unconventional Events

Rule No. 1

Good Coffee

Rule No. 1

Good Coffee

Attendees deserve more than sad, stale coffee. Unconventional events source locally, brew often, and never forget that learning is better with a steady buzz.
Shout it from the rooftops
Rule No. 2

Connection > Everything

Rule No. 2

Connection > Everything

Endless presentations and classroom-style seating keep people apart. Unconventional events bring attendees together with intentional design, collaborative content, and plenty of space to connect.
Shout it from the rooftops
Rule No. 3

No
Manels

Rule No. 3

No
Manels

Manel: /ˈmænəl/ noun | A panel that consists entirely of men
Synonym: 1940s content 
Antonym: All viewpoints considered
Shout it from the rooftops
Rule No. 4

Focus on Sustainability

Rule No. 4

Focus on Sustainability

Events require travel, energy, and lots of coffee cups. Unconventional events make eco-friendly swaps and ditch the waste to minimize environmental harm.
Shout it from the rooftops
Rule No. 5

Actionable Content

Rule No. 5

Actionable Content

Out with vague talks, in with actionable ideas. Unconventional events don’t just leave attendees inspired; they prepare them to make it happen.
Shout it from the rooftops
Rule No. 6

Reflects the Host City

Rule No. 6

Reflects the Host City

Events ask attendees to travel all over the world just to stick them in an over-air conditioned ballroom. Unconventional events break out into their host cities so attendees never have to say “I’ve been there, but I’ve never seen it” again.
Shout it from the rooftops

Pricing

STANDARD PRICE

$750

Join our community of builders to learn from industry leaders who are changing the game and defying convention with their events.

SWOOGO-USER PRICE

$500

Enjoy discounted access to Uncon as a Swoogo customer; just enter your email upon registration to unlock your Swoogo User price.

Didn't catch Uncon last year?

Check out our recap video highlighting Unconventional(IRL) 2023 in Portland, OR.