Why Attend?
For Everyone
- Learn from leaders who host incredible events for the world’s biggest brands
- Collaborate with industry pros at roundtable sessions and interactive presentations
- Build your community with 1:1 networking sessions
- Get an inside look at how events are built on Swoogo
- Explore what makes Austin a weird and wonderful host for business events
For Swoogo Users
- Meet and learn from other users breaking boundaries with Swoogo
- Get hands on trainings from Swoogo’s support specialists
- Secure an inside look at our 2025 product roadmap
- Strengthen relationships at our Welcome and Dinner events
- Take advantage of face-to-face time with Swoogo leaders
Rules for Unconventional Events
Rule No. 1
Good Coffee
Rule No. 1
Good Coffee
Attendees deserve more than sad, stale coffee. Unconventional events source locally, brew often, and never forget that learning is better with a steady buzz.
Shout it from the rooftops
Rule No. 2
Connection > Everything
Rule No. 2
Connection > Everything
Endless presentations and classroom-style seating keep people apart. Unconventional events bring attendees together with intentional design, collaborative content, and plenty of space to connect.
Shout it from the rooftops
Rule No. 3
No
No
Manels
Rule No. 3
No
No
Manels
Manel: /ˈmænəl/ noun | A panel that consists entirely of men
Synonym: 1940s content
Antonym: All viewpoints considered
Shout it from the rooftops
Synonym: 1940s content
Antonym: All viewpoints considered
Rule No. 4
Focus on Sustainability
Rule No. 4
Focus on Sustainability
Events require travel, energy, and lots of coffee cups. Unconventional events make eco-friendly swaps and ditch the waste to minimize environmental harm.
Shout it from the rooftops
Rule No. 5
Actionable Content
Rule No. 5
Actionable Content
Out with vague talks, in with actionable ideas. Unconventional events don’t just leave attendees inspired; they prepare them to make it happen.
Shout it from the rooftops
Rule No. 6
Reflects the Host City
Rule No. 6
Reflects the Host City
Events ask attendees to travel all over the world just to stick them in an over-air conditioned ballroom. Unconventional events break out into their host cities so attendees never have to say “I’ve been there, but I’ve never seen it” again.
Shout it from the rooftops
Pricing
STANDARD PRICE
$750
Join our community of builders to learn from industry leaders who are changing the game and defying convention with their events.
SWOOGO-USER PRICE
$500
Enjoy discounted access to Uncon as a Swoogo customer; just enter your email upon registration to unlock your Swoogo User price.
Didn't catch Uncon last year?
Check out our recap video highlighting Unconventional(IRL) 2023 in Portland, OR.