Beyond Registration: Building an Enterprise Event Operating Model
2:15 PM - 3:30 PM

How can one event platform support the very different needs of teams across a global organization?

Join BW Events Tech and event leaders from three global organizations as they share how they've put Swoogo to work in three distinct ways: driving company-wide adoption across diverse event programs, giving experienced event teams the flexibility to manage specialized programs and tours, and empowering field marketers to execute high volumes of events without needing to become platform experts.

We'll explore how each organization has approached its Swoogo implementation, where they've chosen to standardize versus allow flexibility, and how they've built the tools, processes, and support needed to make it all work.

Tuesday, November 3, 2026
Darcy Gabriele Ryan Prater Ryan Wilson Gen Hall Trevor Judge
Atrium