Gen Hall is an award-winning Event Technology leader with 10+ years of experience building and scaling enterprise digital ecosystems for global events. As Sr. Global Program Manager of Event Technology at Palo Alto Networks, Gen leads global technology strategy, platform integrations, and team governance across EMEA, JAPAC, and the Americas. Honored as an Event Tech Rising Star in 2023, Gen specializes in Swoogo, Cvent, RainFocus, and automated data workflows that optimize operations, elevate attendee engagement, and drive substantial cost savings. Gen holds a degree in Marketing & Hotel Management from Klessheim in Salzburg, Austria, and is fluent in English and German.