Swoogo Unconventional IRL 2024
Swoogo Unconventional IRL 2024
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Using Data to Facilitate Worthwhile Connections

Katie McIntyre
Opus

Katie McIntyre, the Director of Strategy and Event Technology at Opus, discusses the significance of personalization in creating impactful events. Katie highlights the underutilization of event technology and the importance of intentional data collection to enhance engagement.

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  • Workshops

Thumbnail for New Event Tactics that Change EVERYTHING!

New Event Tactics that Change EVERYTHING!

Thumbnail for Navigating the Journey: Cultivating Community the Organic Way

Navigating the Journey: Cultivating Community the Organic Way

Thumbnail for Curating Great Event Design

Curating Great Event Design

Thumbnail for Jetsetting Event Series: Southwest Airlines

Jetsetting Event Series: Southwest Airlines

Thumbnail for Building and Engaging an Audience: Condé Nast

Building and Engaging an Audience: Condé Nast

Thumbnail for Micro Events, Massive Impact: Justworks

Micro Events, Massive Impact: Justworks

Thumbnail for Using Data to Facilitate Worthwhile Connections

Using Data to Facilitate Worthwhile Connections

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