The magic of a great event doesn’t happen by accident…it happens by design. At Unconventional, we’re showing you how to engineer hospitality into every layer of your event—from the small talk to the tech stack.
Because real hospitality isn’t just what happens onsite.
It’s built into the systems, the tech, the data, and the people who care enough to do it differently.
People →
The Human Layer
Real support. Real stories. Real-time connection.
This isn’t panels and posturing. It’s people helping people. We’re making space for spontaneous think tanks, peer-led sessions, and “you had to be there” conversations that don’t fit on a slide. You’ll leave with good energy and new ideas.
Platform →
The Product Layer
Less fluff, more “wait—you can do that?”
We’re putting Swoogo’s power on display, with hands-on workshops and deep-dives that show you how to use the product to deliver actual, scalable hospitality. Think fewer feature tours, more aha moments.
Possibilities →
The Insight Layer
Beyond the dashboard and between the numbers.
We’re talking about insight that feels helpful. That shows you what’s working, what’s not, and what’s next. From real-world AI use cases to radical personalization strategies, this is where we shift from reporting to revealing. Using the right data, the right way.
Last year's speakers
Here are some of the leading industry experts—from Swoogo and across the event-planning community—who spoke at past events.
Don't take our word for it
Hear from last year’s attendees on what makes Uncon so special.
Wondering what to expect?
Check out the recap videos from Uncon 2023 in Portland, OR, and Uncon 2024 in Austin, TX, to get a taste of the in-person magic.
Big ideas are cool.
Pulling them off is cooler.
At Unconventional, we’re putting both on the table—along with real talk, real tools, and really comfy chairs.
Register now to take advantage of our early-access pricing.
