Monday, November 3

Let's Party Uncon Welcome Reception | Sponsored by BW Events Tech
6:00 pm-9:00 pm

Tuesday, November 4

Join us for the first full day of Uncon 2025! Prepare to be inspired, challenged, and fed. You'll hear about Swoogo's product innovation, learn from some of the best event pros in the biz, and have time to actually network (IYKYK). 

Tuesday's programming will run from 9:30am to 9:00pm, check back as we continue to add every session.

Optional Workout with Swoogo
7:00 am-7:45 am
Registration + Breakfast
9:30 am-10:30 am
Welcome Remarks: Chris Sykes, CEO of Swoogo
Featuring: Chris Sykes
10:30 am-10:50 am
Keynote Energizing Your Events, Your Marketing, and Your Life?
Featuring: Jay Schwedelson
10:50 am-11:30 am
Product Backstage Pass: What’s New & What's Next at Swoogo
Featuring: Mike Olivieri, Jessica Fields, and Katie Golland
11:45 am-12:30 pm
Lunch Break
12:30 pm-1:10 pm
Lounge Chair Chat: The Future of AI in Events
Featuring: Shawn Bruce and Mike Olivieri
1:10 pm-1:40 pm
Lounge Chair Chat: Unconventional Readings powered by Storycraft
1:10 pm-1:40 pm
Lounge Chair Chat: Spontaneous Think Tank
Featuring: Liz Lathan and Nicole Osibodu
1:10 pm-1:40 pm
Lounge Chair Chat: Unconventional Partnership
Featuring: Stefanie Ordoveza
1:10 pm-1:40 pm
The Art of the Possible: Redefining the Attendee Experience with Robinhood & Capital One
Featuring: Kellie Mayrides, Mark Wynohradnyk, and Jordan Lacey
2:20 pm-3:00 pm
Why Your Brain Loves a Good Floor Plan: The Psychology of Designing for Connection
Featuring: Julie Teplitzky and Chris Metzger
3:10 pm-3:40 pm
How OpenAI is Rewriting the Event Playbook with AI
Featuring: Cory Decareaux
3:50 pm-4:30 pm
Consistency Without Compromise: Turning Process into Powerful Field Events with ServiceNow & Twilio
Featuring: Tamora Spiller, Alex St. John, and Tiffanie Jensen
4:30 pm-5:00 pm
Beyond the Gathering: Turning Connection Into Community with Hubspot, University of Sydney, Dreamers & Doers
Featuring: Taylor Harrington, Gabrielle Herrera, Adam Hatch, and Liz Lathan
5:15 pm-5:45 pm
Reception + Dinner
6:05 pm-9:00 pm
Event About It Podcast | LIVE Session
Featuring: Megan Martin
7:00 pm-9:00 pm

Wednesday, November 5

On Uncon day two, you're going to want to bust out your notebook for tactical tips from real users. And yes, some of those tips are about AI. Later in the day, our partners are taking y'all on a NOLA experience of your choice. Think: tours of the French Quarter, ghost lore, and an ATS-sponsored swamp tour! After your tour, take the evening to explore local culinary delights (and maybe a Hurricane at Pat O'Brien's) with one of your new event friends.

Sessions and excursions on Wednesday run from 9am to the evening. Check back as we add the final details to the agenda.

Registration + Breakfast
8:00 am-9:00 am
Game On: Transforming Events through Play
Featuring: Kimberly Colburn
9:00 am-9:30 am
ReThink First Unlocks Actionable Event Insights with Swoogo Reporting
Featuring: Michael Letendre
9:30 am-9:50 am
Swoogo Spotlight: Turn Scattered Data to Streamlined Decisions
Featuring: Ahmed Gewiley
9:50 am-10:20 am
Customer Spotlight: FMX’s Playbook for Regional Field Marketing That Resonates
Featuring: Abigail Haberski
10:20 am-10:40 am
Swoogo Spotlight: Building an Event Hub for Year-Round Engagement
Featuring: Denya Wertz
10:40 am-11:00 am
Stop Crafting Webinars Like Presentations – When They Are Meant to Be ✨Productions!✨
Featuring: Rachael Truscott, Oren Mauldin, and James Monrean
11:20 am-11:50 am
Personalization in Motion: Making Every Attendee Journey First-Class with Southwest Airlines
Featuring: Mallory Pyles
11:50 am-12:10 pm
Sneak Peak: Swoogo Drive & Swoogo Studio
Featuring: Shawn Bruce
12:10 pm-12:55 pm
Lunch Break
12:55 pm-1:30 pm

Thursday, November 6

Those new and next announcements you heard about on Wednesday? 👀 Well, now it's time to get your hands dirty with your choice of breakouts. Our schedule on Thursday runs from 9am to 1pm, so you can head out to catch your flight in the afternoon – or start your weekend of exploring The Big Easy early.

Breakfast
8:00 am-9:00 am
Product Workshop Design 101: Event Sites From Blank Page to Beautiful
Featuring: Amanda Chodor and Denya Wertz
9:00 am-10:00 am
Product Workshop Your Event, in Their Pockets: Meet Swoogo’s New Mobile Event App
Featuring: Jake Albers
9:00 am-10:00 am
Ask the Experts
9:00 am-2:00 pm
Product Workshop Design 102: Advanced Site Design with Swoogo
Featuring: Aaron Sisson and Joe Meehan
10:15 am-11:00 am
Product Workshop Swoogo Pro Tips: 5 Features to Level Up Your Swoogo Game
Featuring: Alexis Carpenter and Bruce Summers
10:15 am-11:00 am
Product Workshop Deep Dive: Simplify Group Registration with Swoogo
Featuring: Shawn Bruce
11:15 am-12:00 pm
Product Workshop Your Event, in Their Pockets: Meet Swoogo’s New Mobile Event App (Run It Back 🔁)
Featuring: Jake Albers
11:15 am-12:00 pm
Lunch Break
12:00 pm-2:00 pm