Swoogo Unconventional (IRL) 2025
Swoogo Unconventional (IRL) 2025
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Beyond the Gathering: Turning Connection Into Community with Hubspot, University of Sydney, Dreamers & Doers

Taylor Harrington
Dreamers & Doers
Gabrielle Herrera
HubSpot
Adam Hatch
University of Sydney
Liz Lathan
Club Ichi

Most events talk about community; few actually build it. Gabrielle Herrera (HubSpot) has scaled award-winning community programs that turn customers into brand ambassadors. Taylor Harrington (Dreamers & Doers) has designed 500+ gatherings—from living-room salons to global online conferences—always with thoughtfulness and connection at the center. And, Adam Hatch (University of Sydney) has spent the last five years crafting events that foster belonging by designing experiences around specific cohorts—creating personalized, intentional gatherings that bring smaller communities together with purpose.

In this fireside-style panel, they’ll share how to define what community means for your organization, offer tangible tips for designing events that inspire attendees to connect long after the night ends, and explore ways that true community can amplify your business goals. Attendees will leave with actionable frameworks, strategies, and first steps for building meaningful, lasting community.

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