Swoogo Unconventional (IRL) 2025
Swoogo Unconventional (IRL) 2025
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The Art of the Possible: Redefining the Attendee Experience with Robinhood & Capital One

Kellie Mayrides
Event Strategy Group
Mark Wynohradnyk
Robinhood
Jordan Lacey
Capital One

This panel explores how B2B and B2C strategies collide to create unforgettable experiences—from cinematic storytelling that starts long before arrival to immersive activations in unexpected places. Learn how today’s most creative producers are rewriting the playbook, and leave inspired to craft experiences that surprise, delight, and stay with attendees long after the lights go down.

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