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Stop Crafting Webinars Like Presentations – When They Are Meant to Be ✨Productions!✨
Rachael Truscott The Production Network (TPN)
Oren Mauldin The Production Network (TPN)
James Monrean The Production Network (TPN)
Attention spans are shrinking. Content choices are infinite. And too many webinars still feel like a virtual meeting. The result? Low retention, diminished recall, opportunity wasted. A great webinar needs Showcraft: intentional Webinar design for human engagement.
In this session, Hilary Laney, Swoogo’s VP of Customer Success, leads a panel of TPN experts: Rachael Truscott, Chief Strategy Officer; Oren Mauldin, Senior Director of Customer Success, and James Monrean, Senior Director of Technology & Innovation; to reveal practical, DIY tactics for transforming ordinary webinars into show-quality productions that drive audience engagement and amplify brand impact.
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