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Why Your Brain Loves a Good Floor Plan: The Psychology of Designing for Connection
Julie Teplitzky 11 Zebras
Chris Metzger 11 Zebras
Humans are creatures of habit, and that’s great news for event planners. This session dives into the psychology behind how people experience events—not just the layout, but the full journey. Learn how thoughtful design fosters comfort, sparks connection, and delivers moments of unexpected hospitality. From large conferences to intimate gatherings, you’ll take away practical strategies to turn layouts into experiences that feel less like logistics and more like magic.
